For example, if you want to post a menu, Google says you’ll need to be listed as a “food and drink” business. There are also category-specific features to keep in mind that is only available to businesses in certain categories. If you’re unsure of what to use, try searching for terms you want to place well for, and see what categories your competitors in the map section are using.įor example, if you own a shop that sells and repairs bicycles along with related gear and clothing, maybe you initially called your business a “store.” However, you could receive more inquiries by changing your primary category to “bicycle store” and including additional categories like “bicycle repair shop” and “sporting goods store.” Lists like this one can show you what’s available and will report recently added categories. Google offers over 3,000 categories to choose from and adds new ones regularly. One of the most important pieces of information on your profile is your business category, especially your primary category. Here are a few points to keep in mind when managing your profile. Whatever it’s called and however you access it, the importance of having a Google profile with the most accurate and complete information possible won’t change anytime soon. Since Google has offered only “more details on these changes in the months ahead,” we’ll all have to wait a bit to see the real outcome. Some speculate that Google is moving away from supporting small and medium-sized businesses, while others suggest that the impact to most small businesses will be minimal since the desktop platform is already being used primarily by agencies and multi-location businesses. Support Changes: Google’s post also included the news that the current GMB web portal would “transition to primarily support larger businesses with multiple locations.” This has led to mixed reactions from search optimization and digital marketing professionals.Google does not document written evidence of how search SEO is calculated by their algorithm, this is because PPC is one of their main objectives, however there are best practices to strive for better SEO rankings which are well known by Marketing Consultants and Agencies. The algorithm actually takes into account over 200 factors and is constantly being updated by Google. Search SEO, is based on many factors such as: Domain Level Links, Keyword Usage, Page Level Social Metrics, Time spent on site, Mobile Usability and Site Structure. This will make sure that all your business listings stay connected with the GMB listing, and avoid any citation consistency problems. NAP Consistency is key when trying to boost the ranking of the Google My Business listing, with our KB article we describe how to ensure that the phone number is associated with the listing alongside the Infinity Tracking Number. Local SEO, is the process of optimising your online presence to attract more business or traffic from relevant local searches, these take place on Google and other search engines such as: Bing, Yelp, Apple Maps, etc. Using an additional phone number to a business listing does not affect the search SEO ranking or the local SEO ranking as the original listing stays intact and is verified when a business verifies it's physical business listing. If you forget to add this information, your SEO score will be affected. This step is crucial to making sure that Google is able to match your NAP information across the web. Don't forget to add the main business number (prior to any dynamic replacement) in the 'Additional phone' field.Add the Infinity fixed tracking number in the 'Primary' phone field.Configuration of Google My Business numbers This will route customers via your Infinity Fixed Number (Primary phone) while keeping your business number (Additional phone) associated with the listing for consistency and rankings. The best method our customers use is to add the non-Infinity telephone number (current telephone number from the website prior to any dynamic replacement) as a Secondary listing in Google My Business. To ensure that rankings and local search results are not affected we recommend that the Google My Business page is configured in a particular way.Īs dynamic numbers technically cannot be used outside of your website, an Infinity Fixed Number should be generated within the Hub and used on the Google My Business page. We understand the requirements for consistency in your business name, address and phone for local searches.
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